Start Small, Stay Small: A Developer's Guide to Launching a Startup.epub

Start Small, Stay Small: A Developer's Guide to Launching a Startup.epub

Language: English
Author: Rob Walling
Publisher: StartupBook.net
Published/Released Date: 2010-01-01
Topics: Self-funded startups, Niche market strategies, Developer entrepreneurship, Online marketing for startups, Bootstrapping vs Micropreneurship

File Information

Document Type: Book
File Format: epub | application/epub+zip
File Size: 460.73 KB (471789 bytes)

Document Content Introduction

This book is a practical guide for developers who want to launch a self-funded startup without external investment. It focuses on building and marketing software, web, or mobile applications for niche markets. The author, Rob Walling, shares step-by-step strategies for developing the right mindset, finding profitable niches, creating effective sales websites, and leveraging outsourcing. The book distinguishes between Micropreneurs (solo founders) and Bootstrappers (small teams) while emphasizing the importance of marketing over product development. It avoids topics related to venture capital, targeting instead developers seeking sustainable, modestly scalable businesses.

What's the main difference between a Micropreneur and a Bootstrapper?
A Micropreneur aims to remain solo with no employees, focusing on lifestyle goals, while a Bootstrapper builds a slightly larger company with a small team (5-10 employees) for more significant growth.

Why does the author emphasize niche markets for self-funded startups?
Niche markets are too small for large competitors, allowing entrepreneurs to focus on underserved audiences. Success in a niche can then be leveraged to expand into larger markets.

What does the author consider more important than the product itself?
Marketing is more important than the product. The author stresses finding a market need before building a product to avoid creating something nobody wants, which he identifies as the most common startup failure.

File Code

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